CPIA Society Announces New Name and Logo

February 19, 2004

The Certified Professional Insurance Agents (CPIA) Society, a national organization dedicated to providing sales training, networking and marketing innovation to insurance professionals, unveiled both a new name – American Insurance Marketing and Sales (AIMS) Society – and logo. The organization awards the Certified Professional Insurance Agent (CPIA) designation.

“We’ve embraced a new name for the Society that clearly and succinctly reflects our focus on marketing and sales training,” said AIMS Society President Michael Grace of Wright & Percy Insurance, Baton Rouge, La. “It also highlights our position as a resource to the entire insurance industry – agents, brokers, carrier personnel, and trade associations.”

Grace added: “The new acronym accurately mirrors the involvement of a broad range of professionals – agents, brokers and company professionals – in our education programs.”

The AIMS Society’s Certified Professional Insurance Agent (CPIA) designation stands for professionalism, commitment to marketing and sales training and results, and a solid understanding of technical insurance knowledge. To earn the designation, candidates are required to successfully complete a series of three, six-hour seminars targeted to enhance the ability of producers, sales support staff, and company personnel to efficiently create and distribute effective insurance programs. The designation requires a continuing education update every other year. The AIMS Society curriculum is approved for continuing education credit in most states.

Founded in 1968 and based in Richmond, Va., the AIMS Society originally was known as the Fire Mark Society – an organization that recognized property/casualty insurance agents for their sales excellence and professionalism.

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