Insurance Marketing Communication Association (IMCA) announced that Allstate Insurance Group was the top winner at the 2004 Showcase Awards, held June 23 at the IMCA’s annual meeting at Foxwoods Resort and Casino in Mashantucket, Ct.
According to IMCA, the Showcase Awards are the longest-running creative awards for insurance marketing communications professionals.
Other multiple 2004 Best of Show winners included The Co-operators (three) and Liberty Mutual Group, The Fireman’s Fund Insurance Companies, Farmers Insurance Group, California State Automobile Association, Deloitte & Touche and The Hartford (two each).
Allstate earned the SAMMY, the event’s top award, for its “Call Me Cards” direct mail campaign. The SAMMY is voted on by meeting attendees from among all finalist materials on display. Allstate also won five Best of Show awards, voted on by a panel of IMCA member and non-member marketing communication professionals.
This year’s Showcase competition drew 318 entries, up 56 percent from 2003, from which 33 Best of Shows and 59 Awards of Excellence were selected. Judging categories covered a broad range of print, broadcast and on-line communications, marketing and advertising materials directed to both internal and external audiences.
All Showcase award winners can be viewed by visiting www.imcanet.com.
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