Trusted Choice Back on the Tube in March

February 17, 2005

Trusted Choice advertising will return to a television set near you next month when a two-week, nationwide ad flight airs, according to Ronald Smith, chairman of the consumer branding program’s Board of Directors.

The advertising will run from March 14-27 and will be featured on several cable networks including ESPN, Fox News Channel, Turner Network Television (TNT), The Home & Garden Television (HGTV) and The History Channel.

“We are extremely excited about this new advertising program because it will expose millions of consumers to the Trusted Choice brand,” said Smith, who also is president of Smith, Sawyer & Smith, Inc., a Rochester, Ind.-based independent insurance agency.
Go to www.TrustedChoice.com/March to view the complete March ad flight schedule.

The March flight is the first of four in 2005 for the branding program. Two additional cable television campaigns are slated for the year—May 9-22 and Sept. 12-25. The May and September schedules will be released soon.

Trusted Choice will conduct its first-ever online ad campaign from June 13 to Aug. 21. This campaign will feature banner ads on lifestyle-related Web sites, such as mortgage and car loan sites, that have a logical insurance tie-in.

Agencies can reportedly maximize their participation in Trusted Choice by running their own ads in their community during the three television ad flights, according to Independent Insurance Agents & Brokers of America (the Big “I”) CEO Robert Rusbuldt.

To help participating agencies take advantage of these advertising opportunities, the branding program has developed a series of tag-able TV, radio and print ads that agents can use to promote their Trusted Choice agency. Branding program participants can preview and order these tag-able materials at www.TrustedChoice.com by logging into the “Agents/Brokers” area and then click on “Advertising.”

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