Progressive’s Drive Web site Attracts One Million Visitors

September 30, 2005

More than one million consumers have visited Progressive’s Drive Insurance web site,, to find out more about the benefits of buying auto insurance through an independent agent or broker, the company announced.

The Web site was introduced in December 2004 as part of the launch of the Drive brand, which promotes the more than 30,000 independent agencies that sell Drive Insurance products across the country. The Drive Group of Progressive Insurance companies is the country’s number one writer of private passenger auto insurance through independent agents and brokers.

Drive also recently enhanced the Web site’s popular “Find an Agent” feature. The feature is used, on average, more than 5,000 times a week by consumers looking for an agent or broker writing Drive personal auto, motorcycle, boat, RV or commercial auto insurance. Now, consumers looking for an agency offering Drive commercial auto insurance will get a list of Drive agencies with commercial truck insurance specialists highlighted by a truck icon. Consumers, prompted to go to the Web site in Drive’s national television advertising campaign, can use Find an Agent to quickly and easily find a Drive agency using search criteria as broad as ZIP code or as specific as an insurance product.

The Web site is also a useful tool for current Drive customers to use to access their policy. Customers can login to the “Manage Your Policy” feature on 24 hours a day to view and print policy documents and ID cards, update their personal information, quote policy changes, and more.

“One million visitors is an exciting milestone and a pretty good indicator to us that Drive is getting the message out to consumers about the benefits of doing business with independent agents and brokers,” said Drive Group President Bob Williams. “Our plan is to continue to enhance the site – now a key part of the Drive brand – to make it even more visible and more popular and an even greater tool for our agents and brokers.”

Topics Agencies Auto Training Development

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