The National Association of Professional Insurance Agents has debuted a Spanish language Web site to provide additional service to members of the association whose primary language is Spanish or who do business in Hispanic markets.
The PIA Latino Agents Community Center (Centro de la Comunidad de Agentes Latinos) is a part of PIA’s Web site featuring key material in Spanish, including information on member benefits, products and services, as well as news updates and grassroots action alerts. PIA National said it will continue producing additional materials for Spanish-speaking clients across the United States.
Members of a focus group of Spanish-speaking PIA agents from Florida, New Jersey and Puerto Rico served as consultants in the development of PIA’s Centro de la Comunidad de Agentes Latinos.
The decision to offer an expanded level of communication in Spanish to agents who do business in Spanish-speaking communities was made by PIA leaders. Beginning in 1994, PIA conducted a series of industry summits culminating with the publication in 1996 of the landmark study, Doing Business with The New Insurance Consumer. Among its findings: minority populations will be the fastest growing segment of American society, requiring the insurance industry to rethink its marketing and underwriting strategies; and minorities and women are closing the income gap between them and white males.
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