‘Live From New York,’ It’s Personal Moments Sponsored by Nationwide

March 7, 2006

Nationwide Mutual Insurance Company is giving consumers a chance to actively participate in the company’s 2006 Life Comes At You Fast advertising campaign by posting their personal Life Comes At You Fast moments on an interactive billboard in Times Square.

Nationwide has unveiled a large-scale online campaign, utilizing the Reuters board in Times Square as its springboard. Consumers from across the country will have an opportunity to see their name in lights, sharing their special “moments” of how Life Comes At You Fast. Participants can propose to a loved one, announce a new addition to their family, recount a funny situation or share other touching, unexpected moments. Anyone can participate.

“The Life Comes At You Fast campaign is about everyday people, experiencing the unexpected moments of life, some of which Nationwide can help you prepare for,” said Steven Schreibman, vice president of advertising and brand management for Nationwide. “What better way to allow people to express their personal experiences than on one of the world’s biggest stages, New York City’s Times Square.”

The public can participate by logging on to www.LifeComesAtYouFast.com, and submitting up to three photos and a headline describing their Life Comes At You Fast moment.

Selected entries, which could number more than one hundred each day, will be broadcast live on the digital Reuters outdoor board, Monday through Friday from 4:30 – 5:30 p.m. EST.

When a moment is selected, participants receive an e-mail with a link that takes them to a newly created personal page on the site, informing them of the date and time their moment will be displayed.

Nationwide has worked with Dallas based, TM Interactive to develop this concept. Earlier this year Nationwide partnered with TM to kick-off the company’s 2006 Life Comes At You Fast Campaign with its first ever Super Bowl ad. The ad, featuring Fabio, has been the most downloaded Super Bowl ad on the internet with over 1 million views according to iFilms.com.

Nationwide, based in Columbus, Ohio, has more than $157 billion in assets and ranks #99 on the Fortune 100 list.

Source: Nationwide

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