Venture Insurance Programs Launches Independent Marketing Affiliate

January 2, 2007

New marketing communications firm targets non-competing program administrators and retail agencies

West Chester, Pa.-based Venture Insurance Programs has created a new marketing communications firm, Vertibrands Inc., dedicated to program administrators and retails agencies.

Vertibrands ( is a full-service marketing communications firm that will serve insurance program administrators in non-competing vertical industries, and retail agencies in non-competing geographic regions. The firm, located in West Chester, Pa., will operate independently of Venture. Richard Look, currently the communications director of Venture Insurance Programs, will serve as president of Vertibrands.

Vertibrands will provide a full range of advertising, marketing and public relations services.

“Vertibrands’ creative team has both advertising agency experience and insurance industry experience,” Look said. “That’s a rare and valuable combination that will provide program administrators and retail agencies with effective and efficient marketing solutions.”

Vertibrands’ first client is Venture Insurance Programs, but according to Look, the firm expects substantial growth in its first year. In addition to insurance, Vertibrands will serve companies in other select industries served by their insurance clients.

Topics New Markets

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