The ABC network said it had ordered a pilot for a comedy, tentatively titled “Cavemen,” that features the characters used in a series of television ads by an insurance company.
In the ads, cavemen appear insulted by a Geico insurance pitchman’s claim that the company’s Web site is so easy to use that “even a caveman can do it.”
The potential series, one of 14 pilots that will be produced by Touchstone Television this spring, features the cavemen as they “struggle with prejudice on a daily basis as they strive to live the lives of normal thirty-somethings in 2007 Atlanta.”
It is unusual for characters from an advertising campaign to move into shows of their own, but not unprecedented. The CBS comedy “Baby Bob” featured a talking baby that had been used in several advertisements, according to Daily Variety.
The advertising copywriter who helped create the “cavemen” ads is writing the pilot, the studio said.
A pilot order is no guarantee a show will make it on the air. In fact, the majority of pilots do not make it that far.
Was this article valuable?
Here are more articles you may enjoy.
Rivian Agrees to Pay $250 Million to Settle IPO Fraud Lawsuit 
The Future of the Agency in a World of AI 
New York Hospital Insurer Files for Bankruptcy, Citing Child Sex Abuse Claims 
Florida Jury Awards Jack Nicklaus $50M in Defamation Suit vs. His Former Company 
