8 More Insurers Sign Up as Sponsors for Agent Branding Program

August 9, 2007

Eight more insurance companies have signed on as sponsors of the National Association of Professional Insurance Agents’ award-winning agent branding program, Local Agents Serving Main Street America.S

PIA announced that GMAC Insurance Management Corp., Hastings Mutual Insurance Co., Home Mutual Fire Insurance Co., The IMT Group, Iowa Mutual Insurance Co., Mercury Insurance Group, Penn National Insurance, and Ramsgate Managing Insurance are the latest carriers to become part of the PIA Branding Program.

PIA’s Local Agents Serving Main Street America branding program is an advertising and promotional campaign available at no additional cost to all PIA member agencies throughout the nation. The program currently consists of 21 print advertisements with 251 variations that PIA members can run in their local publications.

During July, 2007 the PIA Branding Program received two awards: the Hermes Creative Award from the Association of Marketing and Communication Professionals; and the APEX Award for Publication Excellence.

The PIA Branding Program reinforces the position of PIA members in their local insurance marketplace as local agents who offer personal support and service, as well as a choice of policies from many companies to better fit their customers’ needs.

Source: PIA
www.pianet.com/piabrandingprogram

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