Progressive Insurance is changing the indoor and outdoor signs at thousands of its agencies across the country to highlight its affiliation with the businsses.
Earlier this year, Progressive announced that it was returning the Progressive logo to the independent agents and brokers who choose to represent the company. The change is highlighted in advertising and sponsorship and is most visibly highlighted on signs around the U.S. To date, Progressive reports it has retrofitted more than 10,000 independent agents’ signs.
According to Jim Lloyd, Progressive’s agency distribution leader, independent agents say signs are second only to Yellow Pages advertising when it comes to local marketing activities that most effectively attract customers to their agencies.
“It’s plain and simple – we want to drive customers to our agents’ doors so that we can grow together for many years to come,” said Lloyd.
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