ACE USA, the U.S.-based retail operating division of the ACE Group of Companies, announced that INAMAR, its marine marketing and underwriting division, will now be known as ACE Recreational Marine Insurance. This change in brand name, which will be communicated to key stakeholders, including customers and agents through direct communications and a transition print and advertising campaign, will allow ACE USA to present a consistent name on all agent and customer-facing communications, Web sites and policy documents, according to the company.
John Lupica, president and CEO of ACE USA, commented, “This corporate rebranding effort unites our marine division with the well-recognized ‘ACE’ name. This decision underscores ACE USA’s commitment to increase the ease of doing business and to best serve our agents and customers as one company.”
The rebranding will not result in servicing or product changes, the company said.
Source: ACE USA
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