Are there any agents saying these ads are driving business in the door? Ask the Agents what is working. It seems like every insurance Carrier has to do a funny or serious ad not one company has the seeds to take on a Geico and try to get the public to understand Geico does have Agent locations and they don’t cut out a middleman they now employ them. There locations are popping up all over.
Nothing is worse than Allstate doing ads that state nothing different than what is in every single policy or Nationwide showing ads of a car being destroyed by someone else. Would Nationwide really pay a claim if someone threw a couch on your car…….I doubt it.
Come on folks how about giving Liberty a little credit. I was an Independent agent too and didn’t like the Geico ads etc. But lets admit why we don’t like the ads; because they work. We all know most agents do a really good job, but does the public know all of that?
Some of the benefit fropm Liberty’s ads will spill over onto the rest of the industry that could use a little good PR.
As an Independent Agent I think we’ve all noticed the ramping up of advertising & acquisition costs willfully being paid out by the lizard, Progressive (Flow) and the Liberty’s. I don’t mind the warm and fuzzy stuff, though it does get a little tiring. The main point here is that at the end of the day, wouldn’t the client (that I would want as a customer) prefer to be dealing with a person they trust and have a great relationship with rather than take their chances with the alternative distribition model…the direct writer…who are trying to “buy” new clients by clever (or not so)advertising? As agents we have to stay close and focussed on our customer, and then can we expect to receive good referrals, work to organically grow our business, and maintain the reputation in the community we’ve worked so hard to acquire. Let the direct writers spend their money like drunken pirates. Meanwhile, I’ll be doing my “thing” to make sure my clients view me on a whole different (serious) level, without the hype or the fancy nametag.
Is it just me or do you think that Liberty Mutual thinks it deserves some kind of medal for paying covered claims??
Are there any agents saying these ads are driving business in the door? Ask the Agents what is working. It seems like every insurance Carrier has to do a funny or serious ad not one company has the seeds to take on a Geico and try to get the public to understand Geico does have Agent locations and they don’t cut out a middleman they now employ them. There locations are popping up all over.
OK, we get it. Liberty Mutual likes their ad campaign. Now move on.
How do I join the free advertising campaign?
I take it, this was a slow news day?
Nothing is worse than Allstate doing ads that state nothing different than what is in every single policy or Nationwide showing ads of a car being destroyed by someone else. Would Nationwide really pay a claim if someone threw a couch on your car…….I doubt it.
First it was Greenberg paying IJ to salvage his stinky reputation and now it is Liberty Mutual.
It seems one pays for coverage on IJ which means that IJ is just a rag suitable only for use in the restroom.
Raise your standards, boys, or just disclose the price paid for each ad/story at the beginning and end.
Disgusting!
Yes, I’m getting very tired of reading Liberty’s ad campaign…about its ad campaign!
Come on folks how about giving Liberty a little credit. I was an Independent agent too and didn’t like the Geico ads etc. But lets admit why we don’t like the ads; because they work. We all know most agents do a really good job, but does the public know all of that?
Some of the benefit fropm Liberty’s ads will spill over onto the rest of the industry that could use a little good PR.
As an Independent Agent I think we’ve all noticed the ramping up of advertising & acquisition costs willfully being paid out by the lizard, Progressive (Flow) and the Liberty’s. I don’t mind the warm and fuzzy stuff, though it does get a little tiring. The main point here is that at the end of the day, wouldn’t the client (that I would want as a customer) prefer to be dealing with a person they trust and have a great relationship with rather than take their chances with the alternative distribition model…the direct writer…who are trying to “buy” new clients by clever (or not so)advertising? As agents we have to stay close and focussed on our customer, and then can we expect to receive good referrals, work to organically grow our business, and maintain the reputation in the community we’ve worked so hard to acquire. Let the direct writers spend their money like drunken pirates. Meanwhile, I’ll be doing my “thing” to make sure my clients view me on a whole different (serious) level, without the hype or the fancy nametag.