The Travelers Cos. Inc. named Anne MacDonald as executive vice president, chief marketing officer. MacDonald will have responsibility for the company’s marketing, brand management and advertising strategy, and she will serve on the company’s management committee. The appointment is effective July 27, 2009.
As it relates to corporate marketing and advertising, MacDonald will work with Corporate Communications & Branding and will report to Chairman and Chief Executive Officer Jay Fishman.
At the business unit level, MacDonald will provide marketing and advertising oversight for all three of the company’s business segments, with a particular focus on Personal Insurance’s branding and customer experience. In her role in Personal Insurance, MacDonald will report to Executive Vice President Doreen Spadorcia, who leads Personal Insurance.
Most recently, MacDonald was a partner with The Rockefeller Consulting Group. Prior to that, she served as the president and chief marketing officer of Macy’s Inc. after serving as the chief marketing officer for Citigroup’s consumer division.
MacDonald’s prior professional experience includes serving as vice president of brand management for PepsiCo’s Pizza Hut Division and leadership roles at N.W. Ayer advertising.
Source: The Travelers Companies Inc.
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