BUA Launches Non-Appearance Event Insurance

May 16, 2011

BUA, a provider of event cancellation insurance for trade shows and sporting events, has introduced NoShow non-appearance insurance.

The NoShow program is designed for concerts and other events for which the non-appearance of person or group of people may cause the event to be cancelled or postponed. NoShow can provide coverage for an individual event or for an entire tour, on a worldwide basis.

The non-appearance of the performer is the most common reason for a show to be cancelled. NoShow protects the venue or the promoter in the event that the performer cannot perform due to any number of reasons such as accident, illness, injury or travel delay.

The product can also be used to insure the appearance of a high-profile key note speaker at a convention, a celebrity’s presence at a meet-and-greet or an athlete(s) at a sporting event.

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