Ace Metrix, a California company that provides television and video analytics, announced the top TV brand advertisers and ads of 2012, with Liberty Mutual Insurance taking honors in the insurance category.
Other brands rated tops include Cadillac, Ford, Blue Moon, Ocean Spray, Visa, Olive Garden, Samsung and T-Mobile.
Ace assigns a score that measures ad creative effectiveness based on viewer reaction to national TV ads. The results are presented on a scale of 1-950, which represents scoring on creative attributes such as persuasion, relevance, information, attention, change, desire and watchability.
Within the insurance category, Ace Metrix rated the following as the top 10 TV advertisers:
- Liberty Mutual 589
- Farmers 545
- Allstate 535
- State Farm 534
- MetLife 528
- Nationwide 527
- Progressive 518
- Aflac 516
- Esurance 507
- Geico 482
In addition, Liberty Mutual’s Beautifully Imperfect World television ad was rated one of the top 20 most effective spots of the year by Ace Metrix.
Was this article valuable?
Here are more articles you may enjoy.
Four Patients Affected, One Paralyzed, After Drug Mix-Up at Nashville Hospital 
11 New Firms Join Insurance Journal’s Top 100 Independent Agencies 
State Farm Must Give Up Trade Secrets in Claims Lawsuits, but Under Court Review 
Lawsuit Alleges TWIA Fraudulently Reduced Claim Estimates From Hurricane Beryl 
