Iteris, Inc., a data firm focused on the transportation and agriculture industries, and U.S. crop insurance provider NAU Country Insurance Co. have added Iteris’ ClearAg Spray Advisor and crop growth stage models to NAU Country’s crop management platform, Field Insights.
According to Michael Deal, chief marketing and technology officer at NAU Country the digital agriculture tools are designed to help farmers stay informed about the impacts of weather and environmental conditions on their fields. He added the addition of Iteris’ ClearAg Spray Advisor and crop growth stage models provides customers with field-level data for better risk management, especially as it relates to the application of agrochemicals at critical crop growth stages.
The ClearAg Spray Advisor offers information to help minimize spray risks and liability, while ensuring product efficacy and crop safety. Users of NAU Country’s crop management tool, Field Insights, will now have access to ClearAg data that can identify the most critical spray application window based on environmental conditions.
Jim Chambers, senior vice president and general manager, Agriculture and Weather Analytics at Iteris, said ClearAg products can reduce crop production challenges for agriculture professionals, and the ClearAg content available through NAU Country’s tool, Field Insights, can enable producers to mitigate risk from spray drift and volatilization, and minimize crop damage and yield loss.
Iteris collect, aggregates and analyzes data on traffic, roads, weather, water, soil and crops to generate informatics that lead to safer transportation and smarter farming.
NAU Country Insurance Company, a a division of QBE Insurance Group Ltd., serves American farmers and their agents in the continental U.S.
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