Online Tool from Brightway Helps Franchise Owners Recruit Agents

September 9, 2019

Brightway Insurance has introduced a new online tool for its franchise owners designed to improve how franchisees recruit agents. The Predictive Index talent optimization platform will be available to franchisees in 21 states across the U.S.

According to Scott Pollard, Brightway’s director of Agency Development and Carrier Relations, the tool will help franchisees assess talent and benchmark candidates against successful agents in the Brightway system at no cost.

The system works by Brightway providing each Franchise Owner with a unique link to The Predictive Index assessment and a business card he/she can pass out to drive potential candidates to take the online assessment. Candidates can also find the link on the “Careers” page of the franchisee’s website.

When a candidate completes the online assessment, the franchise owner and the candidate receive the results online. Franchise owners can review the candidate’s results and how the candidate compares to Brightway’s top agents and use the results to determine if the candidate is a good fit for their sales team. The Predictive Index also provides franchise owners with suggested interview questions based on each candidate’s survey responses.

Prior to introducing The Predictive Index to all franchisees, the company piloted it among a small sample of franchisees who were actively hiring.

Brightway Insurance is a national property/casualty insurance distribution company with more than $612 million in annualized written premium. It started in 2008 and has since grown to more than 900 people in 194 offices across 21 states serving customers in all 50 states.

The Predictive Index (PI) platform features science, software, and a curriculum of management workshops to help companies looking to design great teams and culture. It works with more than than 7,000 clients across 142+ countries.

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