Mark Friedlander and Kris Maccini have been appointed to senior communications positions at the Insurance Information Institute to broaden the organization’s traditional and social media operations.
III’s Florida communications consultant since July 2019, Friedlander is now its director, Corporate Communications. Based in northeast Florida, he will continue to lead the organization’s communications efforts in the Sunshine State while also handling national media relations issues and providing editorial support for the website and its social media channels.
Friedlander was the head of Corporate Communications at The Main Street America Group in Jacksonville, Fla. for 13 years. In that role, he led the insurer’s marketing and communications programs as well as its social media operations. Before coming to III, he was a communications consultant at the Insurance Institute for Business & Home Safety (IBHS). He has also held management roles at HSBC Holdings and Prudential Financial.
Maccini, who is based at III’s New York City office, joined the organization as its director, Social Media. She will be responsible for leading the social media and digital marketing strategies and enhancing its online presence. Maccini brings 15 years of experience in the insurance and financial services industries. Most recently, she served as global director, Social Strategy, at MetLife, where she led MetLife’s social media initiatives and implemented its digital transformation strategies. Earlier in her career, Maccini was vice president, Digital Marketing & Communications, at Jefferies, a financial services firm.
Both Friedlander and Maccini will report into Michael Barry, III’s head of Media and Public Affairs.
III is a source for insurance industry information that is supported by 60 insurance company members.
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