American Family Insurance has chosen home renovation duo Drew and Jonathan Scott, the twin stars of HGTV’s “Property Brothers,” as the company’s newest brand ambassadors.
The Scott brothers and American Family “share a passion for the places we call home. Drew and Jonathan believe in creating them, and we believe in protecting them,” said Kesha Bozeman, associate vice president, enterprise marketing.
The insurer said the new ambassadors also align with its cultural value of giving back to communities.The Scott brothers support Hearts of America, No Kid Hungry and Habitat for Humanity, which named them Habitat Humanitarians in 2017.
American Family said the marketing partnership will expand beyond traditional media into multichannel campaigns throughout the year, noting that the brothers have a large social media presence, with a combined 3.2 million followers on Facebook, 2 million on Twitter and 4.6 million on Instagram.
Source: American Family Insurance
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