Goosehead Insurance to Enter Life Insurance Market with Ethos

December 8, 2021

Independent personal lines insurance agency, Goosehead Insurance Inc., has enter into the life insurance space through an alliance with insurtech Ethos Life (Ethos). The company announced today that through Goosehead’s Digital Agent Platform, clients can now access life insurance online without blood tests or medical exams.

Goosehead said in its announcement that consumers are underinsured, or are not insured at all, when it comes to life insurance due to the complexity of the traditional life insurance buying processes.

“Individual life insurance represents a nearly $150 billion premium marketplace in the United States,” said Michael Colby, president and chief operating officer at Goosehead Insurance. “We are eager to offer all our clients life insurance through this partnership with Ethos. Life insurance is one of the most important financial protections for families, and by working together, we can ensure clients have the right coverage and protections in place.”

Goosehead’s clients are able to access the life insurance offering through Gooshead’s Digital Agent platform, and can purchase the coverage without a medical exam, according to the company.

“Goosehead’s Digital Agent platform allows us to stay true to our focus on making the process of getting life insurance effortless and accessible to all,” said Erin Lantz, chief revenue officer at Ethos Life. “We chose to team up with Goosehead because of the company’s emphasis on combining innovative technology with expert agent advice, and we are looking forward to working together to further our shared vision for the insurance industry.”

Goosehead is an independent personal lines insurance agency that represents over 140 carriers insuring personal lines and small commercial lines risks through a network of 15 corporate sales offices and 1,958 operating and contracted franchise locations.

Ethos is a global technology company, with offices in San Francisco, Austin and Singapore.

Source: Goosehead Insurance Inc.

Topics Trends Market New Markets

Was this article valuable?

Here are more articles you may enjoy.