Big ‘I’ Launches New TrustedChoice.com Agency Locator

The Independent Insurance Agents & Brokers of America (the Big “I”) said it launched its new TrustedChoice.com agency locator to help consumers find and connect with local independent agents.

Available to all Big “I” member agencies, the all-new agency locator maintains TrustedChoice.com’s online recognition and popularity with consumers.

The Big “I” now fully manages TrustedChoice.com, and all member agencies are automatically searchable on the site. Consumers can search by coverage needs and location, making it easier to discover and contact a Big “I” member when they are actively shopping for insurance.

While shoppers increasingly start with digital research, they still need guidance to make the right coverage decisions. The platform connects those online searches with independent agents who can turn interest into business.

“Customers search online to find coverage, and our agencies must be visible and prominent across those channels. This is not a paid subscription service. Our new version of TrustedChoice.com is provided to Big ‘I’ members at no additional cost and connects them with consumers,” said Charles Symington, Big “I” president & CEO.

The launch of the new locator marks the final phase of last year’s divestiture of other assets of TrustedChoice.com by the Big “I” to Momentum AMP. Going forward, the Big “I” will operate TrustedChoice.com as a new consumer agency locator and member benefit. Momentum AMP has a separate subscription-based lead generation service that is not affiliated with the Big “I” or Trusted Choice.

“Thousands of insurance shoppers visit TrustedChoice.com every month looking for help with their insurance needs, and agencies can maintain an updated, streamlined profile on the agency locator to maximize their visibility to insurance shoppers and generate new business,” said Kevin Brandt, executive director of Trusted Choice.

Topics Agencies