Sigo Seguros Launches Spanish-First Auto Insurance Product in Texas

August 4, 2021

Sigo Seguros, an auto insurance provider serving the Spanish-speaking community, launched its own auto insurance product in Texas that it says is transparent, affordable and natively available in Spanish and English.

By removing what the firm says are biased rate factors like credit score, employment history and level of education from its underwriting process, Sigo Seguros believes it is equipped to serve Spanish-speaking customers.

Spanish speakers accounted for 53% of Texas’ population growth in the last decade and the U.S. Census Bureau predicts Hispanics will become the state’s largest population group this year, the company said.

Surveying this demographic, Sigo Seguros found that more than 90% of respondents said Spanish-language support was important for their insurance company to offer, making Spanish-first access via web, mobile and customer service one of the company’s priorities.

Sigo Seguros accepts all forms of ID, including foreign and out-of-state licenses, and also removes charges like reinstatement fees, cancellation fees, payment fees and endorsement fees.

Customers can use Sigo Seguros’ Spanish language driving app to connect with the company to make changes to their policies, make premium payments and access customer support.

Customers can get a free quote from Sigo Seguros by entering three levels of information: zip code to confirm eligibility, car information including their type of car, and the driver’s information including name, date of birth and gender. Upon signing and completing underwriting, the customer goes through a simple onboarding process and will have 24/7 access to their documents as well as customer support via a fully bilingual call center, online chat, and SMS text.

In addition to offering its own product in Texas, Sigo Seguros continues to serve California and New Jersey as a broker representing various insurance companies, with plans to bring its own proprietary products to these and other states in the future.

Source: Sigo Seguros

Topics Texas Auto New Markets

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