Agency management platform Momentum announced that TrustedChoice.com will now be known as Momentum Edge.
Flower Mound, Texas-based Momentum acquired TrustedChoice.com in June.
Momentum Edge, part of Momentum AMP (formerly NowCerts), unifies demand generation, referral delivery, CRM, AMS, rating, workflow automation, and analytics into one open platform.
“We’ve spent 12 years helping consumers find the right independent agent. Now, as Momentum Edge inside Momentum AMP, we can carry that relationship all the way through the policy lifecycle—attract, engage, quote, bind, renew,” said Chip Bacciocco, CEO of Momentum Edge. “Current TrustedChoice.com subscribers don’t lose anything they value—they gain more: more consumer entrances, more integrations, and more control.”
Momentum Edge is available as a stand-alone solution, giving independent agencies access to the same digital visibility and high-quality referral tools from TrustedChoice.com.
“Agents told us their number-one need is quality referrals—fresh, relevant, and never resold,” said Michael Lebor, president of Momentum AMP. “By bringing TrustedChoice.com into Momentum AMP as Momentum Edge, we can finally deliver a true A-to-Z solution: referrals that flow straight into the AMS and CRM, trigger automations, enrich with data, rate, and set up renewals—all under one roof.”
Momentum Edge will continue to operate both TrustedChoice.com and consumer brand InsuredBetter.com—two portals designed to drive consumer traffic directly to independent agents.
Topics Mergers & Acquisitions Trends
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