ProAssurance Corp., headquartered in Birmingham, Ala., unveiled a new logo, and a new themeline, “Treated Fairly,” in conjunction with a company realignment.
As part of strengthening its brand, ProAssurance is undertaking a renaming and realignment of its insurance subsidiaries, according to President Victor Adamo. He said all of the insurer’s subsidiaries will soon bear the name ProAssurance.
In conjunction with its new identity, the insurer is making a public pledge to maintain the standards founded by a group of physicians over 30 years ago, Chief Executive Officer Stan Starnes said.
Starnes said a recent year-long study identified areas in which ProAssurance can improve.
ProAssurance’s customer service transformation is under way with employee training and an emphasis on collaboration.
Source: ProAssurance Corp.
Topics Alabama
Was this article valuable?
Here are more articles you may enjoy.
Supervisor’s Punching of Employees Enough for Tort Suit, NC Appeals Court Says 
Europe’s Insurers Cut Coverage of Weather Losses, Report Says 
Eastern States’ Grocers Shut Online Systems After Cyberattack 
Harbor Emerges From Stealth with $10M Funding to Handle AI-Agent Risk 
