The Insurance Information Institute (I.I.I.) has appointed Mark Friedlander as its new Florida-based communications consultant.
Friedlander was most recently a communications consultant at the Insurance Institute for Business & Home Safety (IBHS), where he focused on media relations. He is the former head of corporate communications and assistant secretary at The Main Street America Group, a Jacksonville, Fla.-based super-regional property/casualty insurance carrier. He has also held senior communications and marketing roles at Prudential Financial and HSBC Holdings PLC.
Friedlander has also held leadership roles within several insurance industry trade associations, including chairing the Insurance Marketing & Communications Association as well as the IBHS Communications Committee.
He’s also served as a member of the Trusted Choice Company Partner Advisory Board and the Independent Insurance Agents & Brokers of America Agency Best Practices Program.
Friedlander succeeds Lynne McChristian, who had been the I.I.I.’s Florida-based communications consultant since 2008. McChristian was named earlier this year the director of the Office of Risk Management and Insurance Researchat the University of Illinois at Urbana-Champaign, where she is also a senior instructor teaching insurance and enterprise risk management classes. She continues to serve as an I.I.I. spokesperson and a non-resident scholar.
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