Southern Specialty Rebrands, Names Roberts President

May 1, 2025

Southern Specialty Underwriters, with offices in Tampa and in Macon, Georgia, said it has rebranded to Arbour Specialty, an insurance broker in the Southeast.

Roberts

The company also named Rebecca Roberts as its new president. Roberts has 30 years in the insurance industry, including recently as Southeast regional vice president at Burns & Wilcox.

Roberts holds a bachelor’s degree in business administration from Indiana Wesleyan University and has the CPCU (chartered property casualty underwriter) and ASLI (associate in surplus lines insurance) designations.

Southern Specialty was founded in 2009 and, as Arbour, will continue as a wholesale outlet for specialized commercial and personal insurance coverage, the firm said in a news release. The company is licensed in 13 states.

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