CDMS Unveils Digital Marketing Product Solutions

August 17, 2000

Eugene, Ore.-based Consolidated Document Management Services (CDMS) announced its partnership with Eugene Print to provide digital marketing and print service solutions to the insurance and financial services industry nationwide.

The partnership “enables our insurance/financial services clients to intelligently target messages and graphics, interface with the Internet, minimize the time to market, and automate distribution and eliminate inventory,” according to Bob Bowser, president of CDMS. CDMS is a stand-alone company member of The Consolidated Companies, a marketing and management organization serving the industry.

A recent study by CapVentures, a market research organization, showed that with one-to-one marketing, the response rate to personalized material increases by 36 percent, orders increase by 24 percent and overall revenue and profit increase by 31 percent.

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