21st Century Insurance Launches New Advertising Campaign

January 30, 2001

Television audiences in the West will soon catch a glimpse of model Anna Nicole Smith, rock star Alice Cooper and professional wrestler Randy “Macho Man” Savage as they attempt to enter the traditional working world.

In a series of new television and radio commercials for 21st Century Insurance, actor J.D. Walsh interviews the celebrities for positions with the company. Unfortunately for them, they don’t make the final cut. Highly publicized private lives, outrageous ways of life and anger management issues made the candidates less than ideal employees for the company.

The ad campaign, which premieres in February in California, the nation’s largest auto insurance market, introduces the company’s new slogan, “Working Hard to Make it Easy.”

This campaign differs from any the company has run before. The ads show those unfamiliar with the company that 21st Century I

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