Survey: Small Businesses Don’t Understand Their Dollars Spent on Workers’ Comp

May 6, 2008

Too many small business decision-makers appear to be spending money on workers’ compensation insurance coverage without understanding how workers’ compensation insurance works, what they get for their premium payments, or why they continue coverage with a particular carrier, according to a recent survey by Reno, Nev.-based Employers.

The national survey by the workers’ comp carrier found that 14 percent of small business owners and executives could not name their insurer. In the survey, 13 percent admitted they do not understand how workers’ compensation insurance protects employees with work-related injuries, or how their coverage can protect their small business’s bottom line against catastrophic claims.

A significant number of survey respondents reported they rely on state funds for their insurance. Yet among survey respondents dissatisfied with their workers’ compensation carriers, more than half use state funds. Survey results indicated that state funds appeal to many small business decision-makers who have little knowledge in terms of workers’ compensation insurance and may be the insurer of convenience, Employers said. Only 12 states continue to operate state funds, providing workers’ comp coverage as a safety net.

A related survey result indicated that 18 percent of small business owners who reported having selected a new workers’ compensation carrier within the last policy renewal period were unable to recall the provider they switched to.

The survey found seven out of 10 small business owners, partners, presidents and CEOs depend upon their insurance agent to explain workers’ compensation coverage and pricing. At the same time, 58 percent of these decision-makers reported they consider choice of a work comp carrier a “hands-on” responsibility that is theirs alone.

Price remains a deciding factor with 75 percent of decision-makers identifying it as their primary motivator in choosing work comp coverage. Sixty-nine percent ranked their carrier’s financial strength as the second most important factor. Sixty percent named claims handling as highly important in protecting small business operations in the event of an employee injury, and in helping to return valued employees back to work as soon as they are able.

Significantly, the single most important source for small business decision-makers interested in learning more about workers’ compensation coverage remains their insurance agent. A majority of respondents (66 percent) reported turning first to their agent when in search of workers’ compensation insurance information. Twenty-two percent identified the Internet as their secondary information source.

The Small Business Market Monitoring Program is a semiannual survey measurement of workers’ compensation insurance industry trends. First quarter 2008 results of the Small Business Market Monitoring Program were released by Employers in collaboration with Profile Marketing Research Inc., of Lake Worth, Fla. Data was collected through telephone interviews from December 2007 through January 2008 from a national sample of 400 small business decision-makers at companies with 549 employees. The survey results had a +/- 4.89 percent margin of error.

Source: Employers

Topics Trends Carriers Workers' Compensation Commercial Lines Business Insurance

Was this article valuable?

Here are more articles you may enjoy.

Latest Comments

  • May 7, 2008 at 11:28 am
    Mr. Fabo says:
    That's what we; the Brokers & Agents, are suppose to do. If you are doing your job, your clients will understand their obligations and responsibilities in this portion of thei... read more
  • May 6, 2008 at 1:22 am
    Rod Smith says:
    Only 12 states have state funds??? Maybe we have a definitional problem. If we define "state fund" as an entity created by the state to provide workers compensation insuranc... read more
  • May 6, 2008 at 12:56 pm
    Sub it out says:
    The cost of work comp. can make or break a small contractor. Lots here are letting go their employees and hiring them on as subs. Take it or leave it. Have heard of small cont... read more

Add a CommentSee All Comments (4)Add a Comment

Your email address will not be published. Required fields are marked *

*

More News
More News Features