Farmers Insurance Partners With Red Cross on Disaster Assistance

April 1, 2010

Los Angeles-based Farmers Insurance Group of Companies announced a new partnership with the American Red Cross. Called “Ready When the Time Comes,” this is a program which prepares volunteers to assist during local, large-scale disasters. Farmers will be the lead sponsor of Ready When the Time Comes in Los Angeles.

“We are in the disaster response business and see this partnership as natural fit,” said Kevin Kelso, chief marketing officer of Farmers Insurance Group Inc.

In addition to announcing the Ready When the Time Comes partnership, Farmers also presented the Los Angeles chapter of the American Red Cross with a check for $310,000 dollars. This donation is a combination of money raised by Farmers employees, agents and district managers, and dollars matched by Zurich Financial Insurance, to aid survivors and assist with clean-up efforts following the earthquake in Haiti. The donation also includes the sponsorship of the new program.

“The Farmers Group has been a trusted source of household insurance products for over 80 years, with a reputation for helping communities rebuild following catastrophic weather events,” said Paul Schulz, Chief Executive Officer Red Cross of Greater Los Angeles. “Farmers generous donation to support the Ready When the Time Comes program is a living illustration of that corporate belief. We thank Farmers for being the lead sponsor for this program and their continued support of local Disaster Preparedness and the Red Cross”.

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