Mercury Partners with Personal Lines Growth Alliance

The Personal Lines Growth Alliance (PLGA), a coalition within the independent agency system, announced that Mercury Insurance Group is a founding financial partner.

Mercury is the first of many insurance carriers that will become financial partners, according to PLGA Chair Steve Brooks, also president of Steve Brooks Insurance Services based in Westlake Village, Calif.

“Our singular mission at PLGA is to work with the entire industry to grow the independent agency channel market share in personal lines,” Brooks said. “This is a coordinated communications movement to invigorate independent agency attitudes on personal lines. And we are extremely pleased to welcome Mercury as our first financial partner to help agents and their business allies capture personal lines.”

“The personal lines market represents more than $230 billion in premium and the PLGA will provide independent agents and brokers with a platform to capture an increasing share of this market,” said Brandt Minnich, vice president of marketing for Mercury Insurance Group.

Mercury is a multi-line insurance organization offering predominantly personal automobile and homeowners insurance through a network of independent agents and brokers in California, Florida, New Jersey, Texas, Arizona, New York, Georgia, Oklahoma, Illinois, Michigan, Nevada, Virginia and Pennsylvania.

The Personal Lines Growth Alliance launched in February 2010 as a virtual association dedicated to improving the competitiveness of the independent agency distribution channel. The Alliance is backed by more than 200 independent agencies and brokers, trade associations and user groups, national and regional carriers, and several technology providers.

Topics Mergers & Acquisitions Agencies