I dont understand how this campaign is different than what Allstate was always trying to do. Its like putting a new wrapper on an old toy. It will be interesting to see if this works.
Note the last sentence. Focus is “financial products”. P&C is widow dressing to get in the door. Nothing wrong with that, per se, but nothing new or different either. You want to sell life insurance at relatively high premiums…….check with Allstate!
I dont understand how this campaign is different than what Allstate was always trying to do. Its like putting a new wrapper on an old toy. It will be interesting to see if this works.
Note the last sentence. Focus is “financial products”. P&C is widow dressing to get in the door. Nothing wrong with that, per se, but nothing new or different either. You want to sell life insurance at relatively high premiums…….check with Allstate!