Fireman’s Fund Names Fuegner As VP Of Brand Management August 13, 2012 Email This Subscribe to Newsletter Email to a friend Facebook Tweet LinkedIn Print Article Article 3 Comments August 13, 2012 at 12:38 pm Observer says: Like or Dislike: 0 0This is the new in thing to do. This is also why consumers groups accuse insurance companies of wasting money and seemingly charging it back to the customer. Of course there is a whole lot more to it than that, but that is the outside perception. Reply August 13, 2012 at 2:01 pm Celtica says: Like or Dislike: 0 0Hiring a brand manager to increase sales to bring down the expense ratio is also a possible outcome. Just saying… Reply August 14, 2012 at 2:59 am Daniel P says: Like or Dislike: 0 0Agree Celtica the inherent goal of brand management Reply Add a Comment Cancel reply Your email address will not be published. Required fields are marked * Name * Email * Comment ΔNotify me of comments via e-mail
This is the new in thing to do. This is also why consumers groups accuse insurance companies of wasting money and seemingly charging it back to the customer. Of course there is a whole lot more to it than that, but that is the outside perception.
Hiring a brand manager to increase sales to bring down the expense ratio is also a possible outcome. Just saying…
Agree Celtica the inherent goal of brand management