Fireman’s Fund Names Fuegner As VP Of Brand Management

August 13, 2012

Novato, Calif.-based Fireman’s Fund Insurance Co. named Paul Fuegner vice president of brand management.

Fuegner will be the steward of the Fireman’s Fund brand and identity. He will be responsible for maintaining and protecting the company’s brand as well as developing and implementing strategies to further strengthen the brand.

Fuegner comes from ViVa Beverages, where he served as chief marketing officer. He also held executive marketing roles with The Griffin Group, SKYY Spirits and Diageo. Throughout his career, Fuegner has managed a variety of global and start-up brands across multiple distribution channels.

Fireman’s Fund is a member of the Allianz Group.

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Latest Comments

  • August 14, 2012 at 2:59 am
    Daniel P says:
    Agree Celtica the inherent goal of brand management
  • August 13, 2012 at 2:01 pm
    Celtica says:
    Hiring a brand manager to increase sales to bring down the expense ratio is also a possible outcome. Just saying...
  • August 13, 2012 at 12:38 pm
    Observer says:
    This is the new in thing to do. This is also why consumers groups accuse insurance companies of wasting money and seemingly charging it back to the customer. Of course there... read more

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