Denver, CO, June 19, 2019 – Steve Anderson, leading authority of insurance technology, productivity and profitability, returns to Insurance Journal with a new on-demand webinar, Richer and Nichier: How to Grow Big in Small Markets. Sponsored by Vertafore, the webinar reveals how independent, property casualty agents can become experts in specialty lines of business and how industry knowledge can impact the growth of an agency.
Viewers will gain the following insights:
- What it takes to find a niche that works
- How these opportunities can help you grow your book
- Real-life success stories and best practices
- Ways to differentiate yourself from the competition
Anderson shares his own success stories and applies practical lessons to today’s marketplace, where he sees niche marketing as a strategy against increased competition, emergence of new agencies amidst consolidation and a change in buying habits.
Whether choosing to become an industry expert or subject matter specialist, Anderson shows agents how to focus knowledge, marketing efforts and internal operations on supporting the needs of clients and prospects within niche markets for profitable outcomes.
Steve is joined by Vertafore solution consultant, Teddy Dimoulas, who shares insights into leveraging producer tools to become an authority on the risk and the coverage associated with target markets.
The Insurance Journal is pleased to host the return of Anderson to Research & Trends, where in 2018, views of his first webinar in this series reached top views for sponsored content.
For over 50 years, Vertafore, the leader in modern insurance technology, has built and supported superior InsurTech solutions to connect every point of the distribution channel. Vertafore’s agency management, ratings, regulation, compliance, and connectivity products streamline workflows, improve efficiency and drive productivity for more North American insurance professionals than any other provider—including more than 20,000 agencies, over 1,000 carriers and 23 state governments. Through a continual focus on operational excellence, development of innovative solutions, and alignment with key industry partners, Vertafore is leading the way for customers of all sizes by delivering results that make a difference. For more information about Vertafore, visit www.vertafore.com.
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