American Family Insurance Co. News

American Family Renames Ameriprise Insurance as Connect

American Family Insurance has renamed the Ameriprise Auto & Home business that it paid almost $1 billion for in a deal that closed last October. The new name is CONNECT, which is accompanied by the slogan: “Powered by American Family …

Supreme Court Lets Stand American Family Ruling Agents Are Independent Contractors

The U.S. Supreme Court this week declined to hear an appeal brought by insurance agents of American Family Insurance Co. who have claimed they were wrongly classified as independent contractors and denied benefits. The high court’s decision to not review …

American Family Insurance Signs Singer-Songwriter Legend as Brand Ambassador

American Family Insurance said it has signed John Legend – multi-award winning singer and songwriter – as the company’s newest brand ambassador. The company has partnered with other celebrity ambassadors whose experiences and values it believes not only motivate current …

American Family Insurance Seeks Change in Corporate Structure

American Family Mutual Insurance Co., headquartered in Madison, Wis., announced the filing of a plan to create a mutual holding company that it says would provide more flexibility to pursue customer-driven initiatives while preserving the company’s founding principle of policyholder …