brand reputation News

Pinto or Tylenol? What’s Boeing’s Strategy for Restoring Public, Pilot Trust in 737 Brand?

Boeing Co.’s 737 Max is about to join the list of brands trying to come back from ignominy. Analysts are digging into decades-old safety scares for clues to the future of the jetliner — and Boeing’s finances. There’s the Chevrolet …

Supply Chain Risks Underinsured in APAC: Zurich Insurance/BCI Survey

Six out of 10 organizations in Asia Pacific experienced at least one supply chain disruption in the past year, with one in four incidents costing more than US$1 million, according to a survey conducted by the Business Continuity Institute (BCI) …

LifeInsurance.sucks, NewYork.sucks, Dyson.sucks: Tales from the Feared Domain

The launch of the “.sucks” domain back in March sent a wave of panic through company public relations teams. The idea that someone could tarnish a brand name by cyber- squatting on, say, Vodafone.sucks, ManchesterUnited.sucks or LloydsBank.sucks led to a …