brand strategy News

Entering and Exiting Digital: What’s Up with Multi-Brand Strategies of P/C Insurers?

Two of the largest property/casualty insurers in the U.S., Allstate and Nationwide, made headlines recently when they announced shifts in their respective multi-brand portfolios. Faced with the prospect of staying relevant in an environment that has seen minimal organic growth …

Swiss Re Adopts New Brand Strategy, Logo for 150th Anniversary

Swiss Re has unveiled a new brand strategy and a modernized logo marking the day of its official 150 year anniversary. The new brand promise: “We’re smarter together,” aims to support Swiss Re’s ambition for business growth and differentiation in …