content marketing News

What to Post Next on Your Insurance Agency’s Instagram Feed

This post is part of a series sponsored by ITC (Insurance Technologies Corporation). Instagram is one of the most used social media platforms in the United States according to the Pew Research Center. Over 800 million people use the photo-sharing …

How Can Nonprofits Best Market Their Services in 2016?

This post is part of a series sponsored by Charity First. As marketing is an essential component of a successful nonprofit organization, an effective strategy is required in order to be prosperous in 2016. A new study found that certain …

Infographic: Recap on 2015 Marketing

Why Specialist Brokers Need to Become Content Marketers: Commentary

If you’re only an occasional consumer of marketing advice, you might think it’s crucial to learn everything there is to know about analytics and Big Data to effectively promote yourself and your brokerage. Between reading about programmatic ads and marketing …

Marketers Have Lost Control of Insurance Buying Process

After careers spent crafting and controlling their companies’ messaging to customers, insurance marketing and advertising professionals have lost control. Customers and prospects have taken over. Increasingly, today’s insureds and prospects care more about what other parties have to say than …