Drugmakers Sue to Halt Rule on Prices in TV Ads June 17, 2019 U.S. drugmakers on Friday filed a lawsuit to prevent the companies from disclosing the list price of prescription drugs in...
U.S. to Require Drug Companies to Disclose List Prices in TV Ads May 9, 2019 By Caroline Humer and Michael Erman The Trump administration on Wednesday said it will require drug makers to disclose the list price of prescription drugs in...
Eli Lilly Posts Drug Price on Website But Not in TV Ads January 11, 2019 By Linda A. Johnson Drugmaker Eli Lilly has started posting price information online for drugs advertised on TV. On Jan. 8, the company began...
Drug Advertising Drives $30 Billion Medical Industry Marketing Machine January 11, 2019 By Lindsey Tanner Ads for prescription drugs appeared 5 million times in just one year, capping a recent surge in U.S. medical marketing,...