drug advertising News

Eli Lilly Posts Drug Price on Website But Not in TV Ads

Drugmaker Eli Lilly has started posting price information online for drugs advertised on TV. On Jan. 8, the company began running TV ads for a popular diabetes drug that don’t give the price but direct viewers to the website . …

Drug Advertising Drives $30 Billion Medical Industry Marketing Machine

Ads for prescription drugs appeared 5 million times in just one year, capping a recent surge in U.S. medical marketing, a new analysis found. The advertisements for various medicines showed up on TV, newspapers, online sites and elsewhere in 2016. …