Esurance Doubles-Down on Election Coverage Prank with Sweepstakes October 10, 2016 By Andrew G. Simpson Online insurance seller Esurance, which offered fake Election Insurance in an April Fools’ Day prank that it says created a...
Esurance Is No April Fool When It Comes to Free Publicity April 1, 2016 By Mark Hollmer https://www.youtube.com/watch?v=fGjHi9lyioE&feature=youtu.be Allstate’s Esurance has used the convergence of a volatile and unpredictable election year and April Fools’ Day to have...
Esurance Wins Super Bowl Social Media Battle February 8, 2016 By Anjali Athavaley and Lisa Richwine Advertisers played it safe and light with the most expensive ever Super Bowl ad slots on Sunday, shunning previous years’...
Insurer to Give Away $1.5M in Twitter Contest February 3, 2014 Direct car insurance provider Esurance is giving consumers a chance to win $1.5 million in a Twitter sweepstakes. Actor John...
Esurance Debuts First Ad Campaign Since Being Bought by Allstate December 22, 2011 Esurance, the onlinel car insurance company now owned by Allstate, has launched a new ad campaign around the concept, “Insurance...