Esurance Debuts First Ad Campaign Since Being Bought by Allstate

December 22, 2011

Esurance, the onlinel car insurance company now owned by Allstate, has launched a new ad campaign around the concept, “Insurance for the Modern World.

The campaign – which includes television, cinema, in-flight, online video and streaming radio among other media – will debut on CBS during the 1:00 p.m. (EST) NFL game on Dec. 24.

Actor John Krasinski, star of “The Office,” does voiceover for the visual narrative that seeks to capture the reality of modern world and the interconnectedness of people’s real and digital lives. The campaign also features the Grammy Award winning song, “Jam Man,” from Country Music Hall of Fame guitarist Chet Atkins.

The campaign is focused on consumers who buy their insurance online.

One ad asks consumers how they decide if a car insurance company is “trustworthy” or not. Another highlights the savings claims made by car insurers and suggests that Esurance is better positioned to save consumers money because it was “born online, raised by technology, and majors in efficiency.”

The campaign is the first collaboration between Esurance and ad agency Leo Burnett.

Esurance was acquired by Allstate in October 2011. This campaign is the first time on a national scale that consumers will see Esurance represented as an Allstate company.

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