Esurance advertising News

Esurance Doubles-Down on Election Coverage Prank with Sweepstakes

Online insurance seller Esurance, which offered fake Election Insurance in an April Fools’ Day prank that it says created a “furor of demand” from Americans this election year, has created a sweepstakes for people who want to “explore their future …

Esurance Is No April Fool When It Comes to Free Publicity

https://www.youtube.com/watch?v=fGjHi9lyioE&feature=youtu.be Allstate’s Esurance has used the convergence of a volatile and unpredictable election year and April Fools’ Day to have a little fun. The fun is Esurance’s Election Insurance homeowners policy, designed to protect abandoned homes for the next four …

Esurance Wins Super Bowl Social Media Battle

Advertisers played it safe and light with the most expensive ever Super Bowl ad slots on Sunday, shunning previous years’ attempts to be outrageous, emotional or thought-provoking. Mountain Dew rolled out a creature made from a puppy, a monkey and …

Insurer to Give Away $1.5M in Twitter Contest

Direct car insurance provider Esurance is giving consumers a chance to win $1.5 million in a Twitter sweepstakes. Actor John Krasinski announced Esurance’s Twitter sweepstakes in a television commercial that aired on Fox TV at the conclusion of Sunday’s Super …

Esurance Debuts First Ad Campaign Since Being Bought by Allstate

Esurance, the onlinel car insurance company now owned by Allstate, has launched a new ad campaign around the concept, “Insurance for the Modern World. The campaign – which includes television, cinema, in-flight, online video and streaming radio among other media …