Progressive insurance, already one of the most-recognized U.S. insurance brands, will gain more exposure this fall with its logo placement...
insurance marketing News
Utica National Insurance Group announced a partnership with the National Football League’s Buffalo Bills. Utica will become the “official home,...
Liberty Mutual Insurance has introduced its first new brand character in eight years: Liberty Biberty, the embodiment of the warm,...
Safeco Insurance will stop being a brand name in 2026, and Liberty Mutual Insurance will sell all of its personal...
Historically, insurance has had a reputation as an industry slow to embrace change. However, it’s safe to say that technology...
Ted Huntington announced the launch of a new national coaching enterprise, dedicated to helping insurance marketing, communications, public relations, and...
A Colorado man has been sentenced to 76 years in prison for securities fraud over soliciting investments for insurance marketing...
The Travelers Companies Inc. is teaming up with Amazon to offer smart home kits, insurance quotes and risk management information...
CNA’s Emily Hathcoat launched a sales and marketing therapy session that promised tabloid-worthy confessions. Here is how she set the...
Marketers have long known that consumers react in a favorable way when products and services are given human attributes, or...