After careers spent crafting and controlling their companies’ messaging to customers, insurance marketing and advertising professionals have lost control. Customers...
insurance marketing News
Liberty Mutual Insurance has signed a multi-year sponsorship with the U.S. Soccer Federation, the national governing body for soccer in...
Nationwide Mutual Insurance Co., which has used the “On Your Side” slogan in its marketing and advertising since 1966, is...
One of the “secrets” to building an agency, or any business for that matter, is to ask introspective questions and...
Be careful if you ask Michael Jans, president of Bend, Ore.-based Agency Revolution, about marketing. He may throw the Yellow...
Esurance, the onlinel car insurance company now owned by Allstate, has launched a new ad campaign around the concept, “Insurance...