IMCA Annual Meeting and Showcase Awards News

How to Know What Insurance Customers Want

What do today’s customers want from insurance providers? They want understanding, interaction, even a relationship. But they vary in when and how they wish to learn, interact and build a relationship. Insurance providers have to understand not only when but …

Marketers Have Lost Control of Insurance Buying Process

After careers spent crafting and controlling their companies’ messaging to customers, insurance marketing and advertising professionals have lost control. Customers and prospects have taken over. Increasingly, today’s insureds and prospects care more about what other parties have to say than …

Insurance Trade Press Editors Address Future of Print Media at IMCA

Insurance trade press editors told industry marketing and communications professionals that, despite the rush of readers and advertisers to digital, they believe print magazines will be around for at least another five to 10 years and possibly longer. They also …

CAMICO Wins IMCA Marketing Award; Allstate, Hartford, Jackson Also Honored

CAMICO won the SAMMY Award for overall Best of Show in insurance industry marketing and communications at the annual Insurance Marketing and Communications Association (IMCA) Showcase Awards gala this week in Nashville. Attendees at the four-day conference voted on the …

2014 IMCA Innovation Torchbearer Award Call for Entries

Looking for Exceptional Individuals or Organizations in Insurance Marketing and Communications Minneapolis, MN – April 24, 2014 – The Insurance Marketing & Communications Associations (IMCA) is seeking nominations for the 2014 Innovation Torchbearer Award, recognizing individuals or organizations that have …

Call for Entries for 2014 IMCA Showcase™ Awards

Entries now being accepted for the insurance industry’s longest-running creative awards for marketing and communications professionals Minneapolis – March 17, 2014 – The Insurance Marketing & Communications Association℠ (IMCA) is pleased to announce a worldwide invitation for entries into the …

Arrowhead General Insurance Agency, Inc. Takes Home 3 Insurance Marketing & Communications Awards Including 2 Best in Show

San Diego, CA, 07/06/2011 – Arrowhead General Insurance Agency, Inc. was thrilled to have received three awards from the Insurance Marketing and Communications Association (IMCA) at the Annual Meeting and Showcase Awards event on June 28. The IMCA competition has …