Many auto insurance customers have shopped around for new policies during the coronavirus pandemic, but few cared about specific brands,...
insurance advertising News
The U.S. Tennis Association announced that insurance carrier Chubb has become the official insurance sponsor of the U.S. Open under...
Last year more than $6 billion in advertising was pumped into the marketplace to encourage consumers to shop and switch...
Financial services firm USAA, facing a backlash to its decision to pull advertising from Sean Hannity’s show on Fox News...
Insurance companies that spend their advertising dollars on digital ads can increase their brand awareness far more than they can...
From a consumer perspective, what happens when a celebrity endorses different products in two advertisements that appear in the same...
Progressive Corp. boosted its advertising spending by nearly $70 million year over year to $595.4 million in 2013, the largest...
After two years of double-digit percentage increases in advertising spending, GEICO Corp. boosted its ad spend by just over five...
Nationwide Mutual Insurance Co., which has used the “On Your Side” slogan in its marketing and advertising since 1966, is...
Pandora Media Inc., the online radio service, has begun selling advertising that only listeners in automobiles will hear, creating a...