Industry Chasing Mobile Customers with Ads, Apps, Self-Service Options: NAMIC Convention September 30, 2015 By Don Jergler Carriers are spending big on advertising, and agencies are working to become increasingly more sophisticated and reach out to more...
Nationwide Strengthens Ties with NFL, Signs On As Official Sponsor August 5, 2014 Nationwide Insurance announced said it has signed a three-year agreement with the National Football League (NFL) to become an official...
Progressive Boosts Ad Spending But GEICO Still #1: SNL July 3, 2014 Progressive Corp. boosted its advertising spending by nearly $70 million year over year to $595.4 million in 2013, the largest...
GEICO Success Highlights Advertising Dollars vs. Agent Commissions Debate October 22, 2013 Direct writer GEICO’s success in auto insurance sales is due to spending dollars on effective advertising rather than on agents,...