name image likeness (NIL) work News

When 2025 Arrives, So Will the End of the Amateur Athlete in College Sports

When the page turns on 2024, it will be time to say goodbye, once and for all, to the amateur athlete in college sports. In theory, the concept held on stubbornly via the quaint and now all-but-dead notion that student-athletes …

Florida Coach and Co-Defendants Ask Court to Drop Jaden Rashada NIL Lawsuit

GAINESVILLE, Fla. (AP) — Florida coach Billy Napier and two co-defendants on Tuesday filed motions to dismiss quarterback Jaden Rashada’s lawsuit regarding a failed name, image and likeness deal worth nearly $14 million. Napier, Florida booster/automotive technology businessman Hugh Hathcock …

College Athletes Are Fighting for a Cut of Billions Generated in Media Rights Deals

At a reception attended by several university presidents in Manhattan, Arizona State President Michael Crowe was asked to ponder a not-too-distant future where Sun Devils football and basketball players get a cut from the billions of dollars their sports generate …